312-253-4321    Get SUPPORT

Alchetec Blog

Is E-Commerce an Option for You?

Is E-Commerce an Option for You?

The Internet has made quite a few common processes easier, including buying and selling goods and even services. However, while e-commerce is experiencing extreme growth, it may not be the right fit for every business. There are a variety of considerations to balance out to determine if e-commerce is something that you should be leveraging.

Do I Offer Something That Can Be Sold Online?
The first variable you need to examine is whether or not you offer something that translates to online sales very well. For instance, if your business is more service-based, what you can sell online may not be as apparent as it would be for a business that deals in physical goods. While this may be seen as a challenge, there is plenty that a service-based business can offer for sale online. Even better, many of these options also allow for you to give your marketing a boost.

Materials that prove your value as a provider that can be sold online include training packages and digital reference materials, like access to whitepapers, eBooks, and videos. If you do elect to offer access to content for a fee, you need to make sure it offers an added benefit that your openly-available website content doesn’t feature.

There is also the option to include an order form for your services themselves, but this could be problematic if your services are priced on a sliding scale. If that is the case, you may want to forego the online order form, and replace it with a call-to-action recommending that the prospect contact you to discuss their needs.

Does an Established Marketplace Make More Sense?
Depending on what you plan to offer, leveraging an established marketplace like Amazon or eBay may make more sense, especially if you’re just starting out in the e-commerce space. While selling through these outlets does incur a fee, there are plenty of advantages to utilizing them..

For instance, not only do these online stores already have significant pull as far as search engine optimization is concerned, the people you are trying to target are already aware of these platforms. Furthermore, because these online stores are so established, they have established processes with the kinks and issues already ironed out.

What Costs Will I Incur?
If you do plan on utilizing an established marketplace, there will be fees for their services, as discussed. However, there are also costs associated with leveraging e-commerce, in addition to the domain name registration, web hosting, and site development that comes with maintaining any website. Depending on your area, you may need to pay registration and licensing fees to your local municipality, and of course, you will want to promote your online store with some marketing initiatives.

Finally, you should also consider shipping and return costs, if your business plans to sell physical goods, as well as how ‘shippable’ your products will be. Many people now view “free” shipping as an expected benefit on items they purchase online, so you may have to absorb those costs and/or account for them in the total you charge for the item in question. This only gets to be more expensive if the items you are shipping are more expensive, and therefore require more protections to keep them safe during transit. The same goes for returns--the cost of returns can easily eat into profit margins, and customers take notice of return policies (for instance, if a business charges for returns to offset the costs).

Check with Your Existing POS System
Many physical Point of Sales systems have an online solution. If yours doesn’t, or if the capabilities or limitations don’t seem very attractive, it’s worth considering a solution that can handle both. Your POS system is a whole separate investment on its own and requires the same care and safeguarding as any other device on your network, meaning it needs to be properly maintained and kept updated with security patches to prevent online threats.

If you are looking to modernize your POS system, don’t hesitate to reach out to us, and we can evaluate your current solution and help you deploy a system with the capabilities you need. Ultimately, you will have to make the call as to whether or not e-commerce is the right choice for your business. How would you utilize e-commerce? Share your thoughts in the comments!

Here Are Some VoIP Features That May Surprise You
Tip of the Week: How to Speed Up a Windows PC


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, April 24 2019

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Technology Best Practices Cloud Business Computing Productivity Malware Hackers Privacy IT Services Network Security Email Data Backup Software Hosted Solutions Outsourced IT Internet Data Productivity Managed IT Services Business Data Recovery Innovation Tech Term Computer Microsoft Ransomware Cloud Computing Hardware IT Support Small Business IT Support Backup Business Continuity Mobile Devices Google Efficiency Business Management User Tips Managed IT Services Collaboration Paperless Office Remote Monitoring VoIP Android Communication Workplace Tips Internet of Things Data Management Upgrade Smartphone Phishing Disaster Recovery Server Cybersecurity Windows 10 Browser Managed Service Provider Managed IT Smartphones Passwords Encryption Save Money Artificial Intelligence Office 365 BYOD Social Media Mobile Device Holiday Windows 10 Communications Applications Facebook Saving Money Employer-Employee Relationship Document Management Compliance Risk Management Wi-Fi Government Unified Threat Management Healthcare BDR Business Technology Microsoft Office Tip of the week SaaS Telephone Systems Bandwidth Antivirus Automation Managed Service Information Recovery Vulnerability Windows IT Management Scam Analytics Project Management Infrastructure Network Quick Tips Vendor Management Chrome Regulations Data Storage Apps Data Security Virtual Reality IT Service Work/Life Balance Router Training Customer Relationship Management Maintenance Bring Your Own Device Word Hosted Solution Website Office File Sharing Robot Blockchain Storage Gmail Password Files Wireless App Mobile Device Management Help Desk Money Two-factor Authentication Firewall Virtualization VPN Going Green Data loss Politics Tablet Machine Learning Virtual Private Network Social Unified Communications Remote Computing Proactive Employees Flexibility Electronic Medical Records The Internet of Things Management Uninterrupted Power Supply Smart Technology Mobility How To Net Neutrality Printing Software as a Service Remote Monitoring and Management HIPAA Assessment Big Data Computing Outlook Remote Workers Customer Service Internet Exlporer Upgrades Patch Management Alert Miscellaneous Settings Computers IoT Cooperation Redundancy Mobile Security Samsung Network Management How To Server Management Company Culture Digital Payment Chromebook Identity Theft Monitors Licensing Twitter Networking Access Control Health Tech Support Language eWaste Disaster Conferencing Shared resources Specifications Wireless Technology Cyber Monday Mobile Computing OneNote Financial Data Breach Telephony IBM Software Tips Cyberattacks Voice over Internet Protocol Safety Chatbots WiFi Cables VoIP Test Network Congestion Google Drive PowerPoint Statistics SharePoint Automobile Hacker Wearable Technology Enterprise Content Management Humor Firefox Data Warehousing Smart Tech Apple Managed Services Provider Technology Laws Emoji Gadgets Computing Infrastructure Meetings Cortana Mail Merge Employee-Employer Relationship Procurement End of Support Cost Management Read Only Windows 7 Shortcut IT Solutions Processors Identity GPS YouTube RMM Education Avoiding Downtime Techology Microsoft Excel Connectivity Google Maps Point of Sale Professional Services Bluetooth Downloads USB Wires Vulnerabilities Zero-Day Threat Office Tips Lenovo Legal Law Enforcement Heating/Cooling Unified Threat Management Private Cloud Users Alerts Travel Enterprise Resource Planning Instant Messaging Address Personal Information Distributed Denial of Service Modem Supercomputer Security Cameras Update Content Filtering Hard Drive History Transportation Technology Tips Tracking WPA3 Operating System Time Management Disaster Resistance E-Commerce Virtual Assistant Multi-Factor Security IT Technicians Geography Corporate Profile Backup and Disaster Recovery Consultation Superfish Gadget Servers User Error Mobile Solid State Drive Finance Unsupported Software Virus Managed IT Service Cookies IT Budget Remote Worker Spam G Suite Cache Cabling Bookmarks 3D Printing Mouse Social Networking Fleet Tracking Digital Tech Terms Display Proactive IT Permissions Downtime Star Wars Features Wasting Time Hacking Google Calendar Black Market Mirgation Computer Care High-Speed Internet WannaCry Human Error Dark Data Social Engineering Printer Staff Taxes Hard Disk Drive Authentication Mobile Data Computer Repair Crowdsourcing Break Fix Nanotechnology Monitoring ROI Botnet Hotspot Recycling Favorites Teamwork Comparison Notifications Black Friday Motherboard Asset Tracking Spyware Theft Touchscreen IT Consulting Fraud Utility Computing Electronic Health Records Database Trending Legislation Physical Security Migration MSP Development Permission Sports Search Websites Business Growth Operations Managing Stress Authorization Augmented Reality Dark Web Screen Reader Consulting Notes Hacks 5G CrashOverride Mobile Device Managment Marketing Administrator Relocation Budget Cybercrime Competition IP Address Information Technology Printers Hiring/Firing Mobile Office Cleaning Error Motion Sickness Domains Fun Students Regulation Public Cloud Public Speaking Presentation Sync Hard Drives Lithium-ion battery Staffing IT Consultant Emergency