312-253-4321    Get SUPPORT

Alchetec Blog

Tech Giants Are in on AR

Tech Giants Are in on AR

Augmented reality has been one of the most cited emerging technologies for the past few years. It was the technology that was supposed to fuel Google Glass, the failed attempt at creating a pair of revolutionary smart glasses. Since then, there hasn’t been much press about AR in the mainstream media and not much is known about major tech companies’ attempts to improve AR technology. 

What is Augmented Reality?

Augmented reality is an interactive experience where the resources of the smartphone coupled with AR software produce objects over the display of a device. Examples include the first down line they superimpose on a football broadcast, the filters that many messaging apps have integrated, and the immensely popular mobile game Pokemon Go.

Of course, these mostly are novelty uses, but businesses have made big efforts to incorporate AR technology into their marketing efforts over the past few years. IKEA famously uses AR technology in their IKEA Place app. It allows people to forecast what a room in their house would look like if they purchased a piece of furniture.

Google, understanding the extraordinarily useful applications of AR, launched their ARCore platform in March 2018. ARCore features three innovative technologies that provide mobile application developers the tools they need to build AR apps. They are:

  • Six degrees of freedom - makes device movement in any three-dimensional space possible.
  • Environmental understanding - allows the AR app on the device to detect the size and location of horizontal structures. 
  • Light estimation - provides current environment’s lighting condition. 

This platform is allowing more developers than ever to integrate real time information into their applications for the user’s benefit. This has resulted in record growth for the technology in 2019, and that is only scratching the surface. 

Google is not the only company that is all in on AR. Apple, Amazon, Microsoft, and Facebook are also making serious commitments to the technology. This is leading to a major boost in application development.

In the future, AR-fueled applications will be used in dozens of industries for hundreds of purposes. In fact, more than 100 million users have already used AR-enabled shopping applications. You will have to expect that as 5G wireless technology gets rolled out that number will be dwarfed by the number that will over the next few years. 

Subscribe to our blog to ensure that you don’t miss any of our great technology content.

Taking a Look at the Current Cybercrime Statistics
Privacy Laws Are Changing Compliance
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, April 09 2020

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Technology Best Practices Business Computing Productivity Cloud Data Network Security Data Backup IT Services Privacy Hosted Solutions Software Malware IT Support Email Hackers Outsourced IT Internet Microsoft Data Recovery Innovation Computer Business Efficiency Hardware Business Continuity Cloud Computing Productivity Managed IT Services Tech Term User Tips Backup Upgrade Mobile Devices Ransomware Collaboration Small Business Cybersecurity Google Managed IT Services Phishing Windows 10 Communication Workplace Tips Business Management IT Support VoIP Smartphones Android Paperless Office Data Management Managed Service Office 365 Remote Monitoring Disaster Recovery Communications Internet of Things Managed Service Provider Mobile Device Managed IT Smartphone Server Save Money Passwords Quick Tips Facebook Encryption Network Artificial Intelligence Browser Miscellaneous Social Media BDR Virtualization Help Desk Holiday Wi-Fi Government Document Management Business Technology BYOD Saving Money Healthcare Compliance Windows 10 Windows 7 Laptops Windows Applications Microsoft Office Training Employer-Employee Relationship Automation Password Vendor Management Risk Management Analytics Project Management Chrome Blockchain Apps Information Office Infrastructure SaaS Data loss Storage Tip of the week Avoiding Downtime Telephone Systems Bandwidth Unified Threat Management File Sharing Mobility Antivirus Recovery Redundancy Processor Going Green Vulnerability Maintenance IT Management Scam Politics VPN Machine Learning IoT Access Control Virtual Reality Bring Your Own Device Virtual Private Network IT Service Work/Life Balance Data Security Gadgets Hosted Solution Computers Robot Customer Relationship Management Firewall Big Data Company Culture Software as a Service Computing Website Tablet Users Gmail App Files Wireless Mobile Device Management Meetings OneDrive Money Router Data Storage RMM Two-factor Authentication Word Regulations HIPAA Settings Twitter Professional Services Server Management Payment Cards Flexibility Augmented Reality Remote Workers Health Co-Managed IT Operating System Networking Social Internet Exlporer Hard Drive Solid State Drive Remote Computing Printing The Internet of Things Downtime Electronic Medical Records Managed Services Cooperation Digital Payment Mobile Security Outlook Identity Theft Upgrades Licensing Monitoring Recycling Display Assessment Alert Customer Service Utility Computing Electronic Health Records Dark Web How To Consulting Patch Management Apple Time Management Social Network How To Monitors Proactive Consultation Samsung Unified Communications Uninterrupted Power Supply Employees Managed Services Provider Smart Technology Search Employee-Employer Relationship Network Management File Management Management Chromebook Remote Monitoring and Management Net Neutrality Vulnerabilities Tracking Network Congestion Wires Zero-Day Threat Physical Security Outsourcing Microsoft Excel Connectivity Content Filtering History Point of Sale Printer Sports Humor Instant Messaging Manufacturing Comparison Business Growth Employer/Employee Relationships IT Distributed Denial of Service Modem Security Cameras Touchscreen IT Consulting Value of Managed Services Alerts Enterprise Resource Planning Corporate Profile Legislation Wireless Technology 5G IT Budget End of Support WPA3 Windows Server Tech Support Cortana Transportation Trending Safety IT Technicians Geography Digital Education Backup and Disaster Recovery Bitcoin IBM Video Conferencing G Suite Cabling E-Commerce Virtual Assistant Websites Telephony Telephone Office Tips Finance Hard Disk Drives Specifications Automobile Proactive Maintenance Business Telephone Managed IT Service Cookies Remote Worker Data Breach Hacker Mobile Computer Care WannaCry Emoji Optimization Social Networking Fleet Tracking Tech Terms Google Drive User Management Cache Taxes Hard Disk Drive Bookmarks Mobile VoIP Mirgation High-Speed Internet Spyware Human Error Firefox IT Solutions Processors Current Events Biometric Permissions Star Wars Features Wasting Time Statistics SharePoint Authentication Mail Merge USB Database Management IT Assessment Break Fix Nanotechnology ROI Technology Laws Legal Law Enforcement Vendor Staff Teamwork Shortcut Private Cloud Solid State Drives Virtual Machines Black Friday Motherboard Asset Tracking Theft Techology Personal Information Batteries Hotspot Unsupported Software Favorites Cyber security Migration Development MSP Permission Lenovo Projects Gamification Fraud Disaster 3D Printing Database Bluetooth Downloads Update WiFi VoIP Dark Data Authorization Address GDPR Digitize Screen Reader Software Tips Notes Heating/Cooling Unified Threat Management Gadget Smart Devices Operations Managing Stress Conferencing Shared resources Technology Tips Options Credit Cards Cyber Monday Mobile Computing Social Engineering OneNote Financial Disaster Resistance Virus Remote Work Language eWaste Mobile Data Chatbots Cables Test Superfish Return on Investment Spam Cybercrime Cyberattacks Voice over Internet Protocol Multi-Factor Security Enterprise Content Management GPS YouTube Black Market Shadow IT Data Warehousing Smart Tech PowerPoint Servers User Error Sensors Wearable Technology Mouse Wireless Internet Holidays Google Maps Procurement Proactive IT Computer Repair Crowdsourcing Computing Infrastructure Information Technology Botnet Windows Server 2008 Identity Supercomputer Notifications Active Directory Cost Management Travel Read Only Hacking Google Calendar Lithium-ion battery Cleaning Hacks Motion Sickness Printers Emergency Marketing Relocation Budget Students Competition Regulation Hiring/Firing Sync IP Address Staffing Fun IT Consultant CrashOverride Mobile Device Managment Mobile Office Error Domains Administrator Outsource IT Hard Drives Public Cloud Public Speaking Presentation Laptop